I was working on an advert for italian Chupa Chups and I told my german colleagues that Chupa Chups was actually spanish. They didn’t know and I went on to tell them how spanish rejoice themselves for being the ones that put a stick into something so that it becomes a great invention (and so happened with the mop).

But not only the product itself was born in 1959 in Spain, when Enric Bernat, manager of confectionary company Productos Bernat, had the idea to add a stick to a common sweet so that kids wouldn’t get themselves dirty. On the beginning they were only called “Chups” but a promotional radio song would help the word “chupa” (lick) stick and it was prepend later on. Today this sweet is sold all over the world in 108 countries and it is produced in Spain, France, UK, Germany, Rusia and China.

But one the most curious facts about this story, that many don’t know about, is that the main redesign of Chupa Chup’s logo, was commissioned to Salvador Dalí in 1969, in an attempt to open the market internationally.

As reported by Chupa Chup’s website, it only took Dalí two hours to come up with the design. It may seem simple but his changes worked then and have worked ever since in this logo, and that’s no mean feat. He changed all typography to red, added the peculiar yellow flower and disposed the logo on the top of the ball-shaped sweet. Could that have been any greater?? The product had it’s own personality and loads of visibility.




Author: Bea Cabrera

Freelance Filmmaker with a passion for big cities, snowboard, cinema and a weakness for the smell of freshly ground coffee. Engineer & Graphic Designer in a previous life, loving and living both: art and technology.  

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