Loading...

Coca-Cola has been writing names on their bottles in order to make clients feel special, I’d imagine. But it gets me sick to my stomach whenever I see the poorly designed, ill-kerned names. I have attempt a correction on this one I managed to pull intact from the bottle. Here, the design non-savvy will quickly understand what is meant with kerning:

Kerning: the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters.

Author: Bea Cabrera

Freelance Filmmaker with a passion for big cities, snowboard, cinema and a weakness for the smell of freshly ground coffee. Engineer & Graphic Designer in a previous life, loving and living both: art and technology.  

Leave a Reply

Your email address will not be published.

You may use these <abbr title="HyperText Markup Language">html</abbr> tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.