Coca-Cola’s bad Kerning

Coca-Cola’s bad Kerning

Coca-Cola has been writing names on their bottles in order to make clients feel special, I’d imagine. But it gets me sick to my stomach whenever I see the poorly designed, ill-kerned names. I have attempt a correction on this one I managed to pull intact from the bottle. Here, the design non-savvy will quickly understand what is meant with kerning:

Kerning: the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters.

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